Geotab, a global leader in connected vehicle and asset solutions, and Vitality, have formed a joint venture to improve driver safety and well-being, reduce risk and support better road safety.
Following its beta launch in Canada, US and in Europe earlier this year, Geotab Vitality is now available in Australia, rewarding drivers for safer behaviours.
This first-of-its-kind solution combines Geotab’s advanced telematics and AI-powered predictive collision analytics with Vitality’s proven behavioural science, creating a new way to inspire and reward safer driving habits.
Geotab Vitality is fully integrated in the MyGeotab platform, providing drivers with personalised goals based on past performance, to encourage steady progress each week. Daily improvements translate into points, which are tracked using Geotab’s predictive collision risk model.
When drivers achieve their weekly goals, they unlock real-world, localised rewards such as coffee or gift cards, which can then be redeemed via an in-app Rewards Mall. This positive, reward-based system reinforces long-term safe driving habits across fleets of all sizes, helping ensure driver engagement and lasting impact.
Early results from similar global programs show a 15% improvement in driver behaviour within the first 30 days, as well as 55% fewer insurance claims compared to national averages.
The need for such solutions is urgent. Collisions cost Australian fleets billions yearly, harming drivers, communities, and profitability. According to the Australian Government’s study of the social cost of road crashes, road crashes cost $27 billion annually (2016–2020).
The new joint offering provides fleets with access to an all-in-one behaviour change platform, leveraging Vitality’s science-backed toolkit to incentivise and reward safe driving. This proactive, positive reinforcement model is designed to reduce accident-related costs, improve driver well-being, and support driver retention in a challenging industry environment.
“Traditional safety programs react to mistakes. We are building a system that prevents them,” said David Brown, Vice President, Asia Pacific, Geotab. “By combining our predictive AI with Vitality’s incentive model, we can identify risk and encourage safer habits before an incident occurs. The future of fleet safety is positive reinforcement – eliminating risk, not just managing it.”
“Through our joint venture with Geotab, we are creating shared value – safer roads for communities, lower costs for fleets, and meaningful rewards for drivers who perform well,” said Francois Theron, Deputy CEO of Vitality Drive International. “Together, we’re tackling one of the most pressing challenges in transport: improving driver behaviour to make our roads safer for everyone.”
Unlike traditional safety programs that penalise poor behaviour, Geotab Vitality flips the script by rewarding drivers at all skill levels, building safer, more efficient operations across industries.