Amidst a raft of new regulations and environmental laws, consumer-facing companies are adopting a slew of measures to switch to green packaging solutions. The ripple effect is quite evident as clear labelling campaigns to differentiate between composability and biodegradability by some of the key manufacturers are pushing the other companies to follow suit and achieve sustainability goals, says GlobalData, a leading data and analytics company.
Shagun Sachdeva, Project Manager of Disruptive Tech at GlobalData, comments: “As sustainability has emerged as a mainstream concern, more brands are switching to ‘biodegradable’ packaging. Subsequently, 2023 will be the year of the green packaging revolution where renewably sourced materials will continue to remain in the spotlight and will be a unique selling point for brands to edge out the competition.”
Rahul Kumar Singh, Senior Analyst of Disruptive Tech at GlobalData, comments: “COVID-19 accelerated the need for smart and sustainable packaging driven by the exponential growth in eCommerce. This is compelling manufacturers and operators to remain focused on cost-effective, optimized, and sustainable eCommerce packaging solutions.”
According to GlobalData’s 2022 Q3 Consumer Survey (which covers 42 countries and over 21,000 participants), around 45% of global consumers look for information on carbon footprint and recyclability when it comes to product packaging. At the same time, 69% of global consumers consider biodegradable/compostable to be a crucial factor in product packaging. Of all the regions, Asia-Pacific remains the key region to be more concerned about the biodegradability factor in product packaging.
GlobalData’s FutureTech Series report, “Environment Sustainability in Packaging: Biodegradable Packaging”, highlights various disruptive forces in the packaging industry and points out how companies are proactively making commitments to improve sustainability.
Singh adds: “Major companies within the packaging industry are not only actively seeking ways to reduce their environmental footprint by investing and formulating deals but also looking into future innovations.”
“Despite a strong push towards sustainable packaging solutions, the industrial use of biodegradable packaging is still in its infancy and will take time to scale up. Effectiveness, durability, and cost being the key challenges at present, it will be interesting to see how strategically companies can put their plan into action and do their part in securing profits and providing a safer future for the planet, all at the same time,” Rahul Kumar Singh concluded.